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Writing Workshop: Visual Media Analysis

Read the following excerpt from a media response essay.

The ad features a brightly colored banner and a couple of twenty-somethings sitting comfortably together, smiling happily, and sharing a set of headphones to listen to music. Certainly the ad will catch the attention of and appeal to young adults.

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In this excerpt, the writer is

giving an explanation of the target audience.
Read the following paragraph.

The “Read Books, Share the Love” advertisement effectively convinces people to read more books. The advertisement targets parents of young children. In the ad, a mother and father are reading a book to their two young children. Most parents certainly would want their children to do well academically. This ad effectively encourages literacy.

Which of the following revisions would most improve this paragraph?

discussing techniques used in the ad
An exceptional media response essay must include
a strong conclusion.
Which best describes the persuasive media technique used in this advertisement?
universal appeal, because it references commonly held values about home and family
Read the following paragraph.

I believe that the “Read Books, Share the Love” advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who perhaps could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. It seems that this has a positive connotation of intimacy and love. Maybe the image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy.

Which of the following revisions would most likely improve this paragraph?

the elimination of passive language
Which of the following slogans best exemplifies the bandwagon technique?
“America has fallen in love with Morning Bran Cereal. Isn’t it time you fall in love too?”
When writing a media response essay, ensure that your thesis statement
includes both your topic and your point of view.
While revising your media analysis essay, remove
any ideas that do not fit or reinforce your overall viewpoint.
Read the following paragraph.

The advertisement targets parents who could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy.

Which of the following revisions will most likely improve this paragraph?

the addition of a strong topic sentence
Read the following writing prompt.

Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences.

The purpose of your response essay will be to

analyze the Department of Education’s literacy ad campaign.

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