Google Case Study Essay
Google is one of the most used search engines in the world. Google has been around for a long time, and it’s not going anywhere anytime soon. However, google isn’t just an ordinary company that does google case studies. There are many other things google does to make itself stand out from its competitors. In this essay, we will discuss google’s history as well as google case study success stories!
The internet bubble occurred between the mid-1990s and the early 2000s. During this time, stock markets in wealthy nations saw a significant increase in technology and internet firm valuations. As a result, they thought that the internet would be the major driver of future business growth, that people would not need to go to a physical retail location to purchase their items, and that we could order meals from a dot com site instead of making an online order at home.
Prices start at $12
Prices start at $11
Prices start at $12
Unfortunately, however, the stock market suddenly crashed. Despite the calamity, the majority of internet firms continue to flourish and it’s clear they’re here to stay. The paper will concentrate on Google Inc. for the purpose of this study.
Since its inception in 1998, Google has had a lot of success. The success of Google is attributed to various elements, including the company’s design to match the end user and its simplicity in terms of design, which has attracted many internet users over time. According to Reuters (2009), Google delivers an exceptional search engine that delivers goods that are tailored precisely to customers’ requirements.
Google’s software technology is capable of simultaneous computations in contrast to traditional search engines that execute one at a time. In 2004, the engine was able to complete over 85% of search queries on the Internet due to its rapidity.
Another key element of Google’s success is the excellent corporate culture. The company’s workers enjoy comfortable working circumstances since they feel at ease in their job. Furthermore, the top management of Google Corporation is made up of highly educated MBA and PhD holders from a variety of disciplines who are critical to the attainment of Google’s mission statement.
Employees collaborate to achieve the organization’s objectives. Employees are also encouraged to be creative. Engineers are free to devote up to 20% of their time working on any fascinating project that they consider may benefit Google, which has resulted in the development of unique inventions such as Ad sense, Google news, and Google mail. Furthermore, the Google business model explains its success.
This strategy has distinct advantages over its competitors. According to Chaffey (2007), Google’s business model is encapsulated in the following sentence: “To make the world’s information universally accessible and useful” (p.2). According to Chaffey, the firm has positioned itself well in the market in order to provide high-quality goods that cannot be compared to any competitor in the industry, resulting in delighted customers and brand advertisement through word of mouth.
Google’s success can also be attributed to strategic partnerships. Google has invested in and sometimes formed relationships with a variety of companies, including YouTube, E-bay, Yahoo, and Amazon. Through strategic partnerships, Google has an advantage over its rivals.
In a nutshell, Google’s most significant development in the past decade has been its transition from a search engine to an advertising business. According to Rajat Mohan (2010) of MarketWatch, Google changed its core business significantly towards numerous marketing sectors including Picasa, blogger, keyhole, Gmail, and Google news among others. It is estimated that 90% of Google’s income comes from advertisements, suggesting that it is primarily an advertising company (Dwivedi 2008).
Google’s goal is to provide high-quality services to its customers, such as corporate organizations, so that they may create internet advertising for their items without the assistance of advertisement experts. Because of its great search engine, Google is the most recognized brand in the world (Google, 2009).
The preceding evidence demonstrates that Google’s business approach is realistic. The firm is in a better position to denominate internet-related commercial and activities than it was previously. Unless something dramatic happens, Google will continue to operate. From Google’s success in the search engine industry, one may extract several learnings.
Internet businesses require creative and innovative employees to be successful. Furthermore, these organizations should provide staff members with the freedom to innovate by providing a supportive and free working environment. Internet shops also need significant financial and human resources. Google would not have been able to acquire firms like You Tube if it didn’t have access to such resources.
As of September 30, 2011, Google employed 31,353 people. According to Gather (2009), many individuals will continue to “Google” things rather than “Yahoo” or “Bing” them. This emphasizes the fact that Google has become a household name more than any other search engine before it.
In 1998, Larry Page and Sergey Brin founded Google at Stanford University. During the last decade, Google has developed into a globally recognized market force for its product delivery, business model, development of technology, and human life influence. Google’s track record in charming individuals regardless of their ethnicity, religion, or political beliefs is unparalleled throughout history. The firm has also expanded its services to various social and economic tiers across the world through its numerous products.
Google is one of the most popular search engines in the world. Its track record for matching results and its user-friendly website have endeared it to a significant portion of the world population, who are increasingly interested in the modern internet era. Yahoo, Amazon, MSN, and Bing are some of Google’s top rivals. Google has successfully fought off competition from these firms by claiming close to 85% market share on the internet.
In 2005, Google’s search engine was the company’s top-performing product, ahead of Gmail services. Other Google initiatives include Google profiles, Google maps, Gmail accounts, and YouTube. This essay will assess Google’s strengths, limitations, opportunities, and threats. It will also analyze how Google runs its business and cultural norms at the firm level.
Google’s Business Strategy and Culture
Google has demonstrated how quickly a firm may develop if it creates an effective operational plan and fosters a diverse corporate culture. A business that began with two people in 2000 expanded rapidly, growing to include 60 employees by the year 2002.
Google has a business plan in place to assist it penetrate key global economies by offering goods and services that meet the needs of its clients. Google distributes its services in America, Europe, Asia, and other regions of the world through ten additional languages aside from English. Google’s corporate convictions and business strategy encourage employees to be innovative, allowing the firm to flourish rapidly.
The firm’s yearly revenue of $244 million for the 2001 financial year is a testament to its success. The company generated a yearly income of $86 million using technologies such as Google toolbar browser, keyword-targeted advertising, and the extension of search capabilities to 28 languages in their previous years. This number was considerably higher than their prior annual earnings of $220,000.
Eric Schmidt, the company’s Chairperson and Chief Executive Officer, was undoubtedly executing his responsibilities. He was able to create a corporate culture for Google that has made it a noticed, popular, attractive, appropriate, and lovely place to work. It encourages cultural and talent variety in its staff. It also promotes a sense of togetherness among employees.
Google’s corporate culture is inclusive, which encourages workers to achieve corporate objectives since they develop a certain degree of attachment to company activities and procedures. As a result of this culture, Google distinguishes itself from its competition. The objective of their business model is to increase access to information through the use of high-quality, trustworthy, and effective methods.
This is a management tool that organizations utilize to make judgments based on their organizational structure and corporate culture. It necessitates the observation of internal strengths and vulnerabilities, as well as external prospects and dangers, of an organization.
The main objective of employing SWOT analysis in an organization is to build on strengths, eliminate deficits, take advantage of possible possibilities, and react to potential dangers. Google has both internal strengths and shortcomings, as well as external opportunities and threats.
An effective market strategy has helped Google achieve rapid success. Innovation, a vast product portfolio, widespread market coverage, and savvy marketing are all elements of Google’s market strategy. Google has established a global consumer base that includes customers from many demographics, including age, social and economic status, as well as political and religious beliefs. The second strength is strong management of human resources. Google has shown a proven track record in successfully creating a cohesive and inclusive workplace that encourages high employee morale.
They offer competitive salaries and benefits, as well as strong employee motivation and retention methods, including lucrative compensation packages and workplace perks. The third advantage is effective change management tactics. Google’s innovation necessitates on-going change implementation, but it has successfully implemented without compromising its corporate culture. Google’s primary strengths include strong leadership and management practices, financial solidity, customer goodwill, and a positive corporate culture.
The first problem is a lack of recruitment tactics. The human resources department at Google receives many applications from people all around the world wanting to work for the company. Because Google’s owners want to hire graduates from Stanford University, they ignore these applications.
This technique excludes extremely qualified and competent individuals who could add a new perspective to Google’s business operations. The second issue is that the company’s employee retention plans were not implemented adequately. Although the firm has established methods for reducing staff turnover, poor implementation has resulted in some top managers leaving and joining their rivals.
When employees switch jobs and join a rival firm, they will inevitably counter their efforts in the market. The third flaw is a lack of trustworthy ties. In order to boost its market share, Google established numerous relationships with several businesses. Some of these partnerships did not reach their expected potential, resulting in poor portfolio management.
Google has a number of options for improving market stability that can be taken advantage of in the outside world. The first is to link Google’s services with computer software in order to attract more consumers. This implies that Google may collaborate with computer software developers like Microsoft to have their products integrated during production.
Google wants to release a new operating system known as chrome that will allow it to compete effectively with Microsoft and other rivals. Although it will be tough to persuade people to try out a new operating system for their personal computers, Google may look to its mobile operating system, which has been an enormous success. This will encourage them to push ahead with the launch.
The operating system is cost-effective, secure, and suitable for a wide range of internet users. This is an opportunity that Google may take advantage of and cement its control of the internet service market. Expansion of worldwide market presence, integration of research and development talent into their operations, as well as the establishment of new business relationships for the growth of its brand are all other possible benefits.
The first danger is Google’s inability to provide enough incentive for part-time workers who work on a variety of projects. Many of these people do not receive allowances, which might jeopardize their human resource development plans.
The second risk is the possibility of court challenges initiated by Google’s major rivals. Yahoo, Amazon, and Microsoft have joined forces to try to prevent Google from digitizing and obtaining monopoly rights over the concept of online advertising.
The third danger Google faces is the industry’s ever-changing nature of competition. To prevent Google from losing its market dominance to emerging competitors, there is a need for greater invention.
Google must use certain tactics in order to capitalize on its assets, overcome flaws, seize potential opportunities, and minimize risks posed by the external environment. The first suggestion is that Google should consider further refining its mission statement. It is critical for Google to understand that all of its rivals are aiming to provide the finest services available. As a result, it must reconsider how it may protect its market dominance.
The second piece of advice is that Google should restructure its management and culture to promote the development of its brand. Change management, which is a useful tool for organizational success, must be improved by Google. Thirdly, Google must modify its recruiting technique to include students from other schools who can add depth to the company’s growth.
Google began employing the same strategy that its founders began, of recruiting from Stanford University, since they think its graduates have the necessary skills. Maintaining market leadership requires human resource management, which entails using appropriate recruitment methods. nTo minimize employee turnover, you need to offer employees a competitive wage and benefits package. This helps to lower employee turnover by ensuring that all workers are happy and motivated to do their job.
One of the primary reasons behind Google’s success was its constant improvement in the search engine. Sergey Brin and Larry Page were able to reduce “spam” in their search results using their PageRank algorithm. This was achieved by utilizing inbound links to rank the page’s relevance, while other search engines relied on keyword weighting.
Google’s motto, “focus on the user,” is also significant. They offered the greatest experience to their customers with a easy design and search results that were relevant and loaded quickly, which at the time surpassed their competitors’ offerings.
The final 10% of the treasure, which is focused solely on new businesses, is often referred to as “the last mile.” This method of working is extremely unusual and encourages adaptability and innovation inside Google’s corporate structure. Do you think Google’s unique governance structure, corporate culture, and organizational procedures are assets or liabilities? As previously stated in the previous question, conforming to Google’s corporate governance has many benefits as well as drawbacks.
Google’s search results are not only relevant, but also user-friendly. For example, by maintaining the integrity of their search results, Google has avoided any potential earnings from breaking this rule. In the long run, following this principle will result in a better product and greater consumer confidence in the search results.
The 70/20/10 rule’s advantages are that it encourages innovation in a large corporation. This system allows employees to pursue their own business, which may improve employee happiness. There are also limitations to this scheduling approach; it should operate under the assumption that all workers can handle their time effectively. However, by giving employees more control over their work schedules, there would be variation in how each individual handles their time.
Google has grown to be one of the most significant and successful worldwide organizations during the last decade. Google, which was founded in 1998 as an online search engine, has expanded into a multi-faceted technology company. Revenue, market share, and brand value are all indicators of their success.
Google’s great fortune is easily recognizable in its staggering revenue figures. Google reported $55 billion in total sales for 2013, which places it 189th on the Forbes 500 list and nearly all of it from advertising (Google Investor, 2014). Furthermore, their earnings were more than $15 billion. Despite a limited income source, Google’s diverse product range is an indication of their success.
Diversification has been an important part of the company’s strategy. This has been attained through a policy of bold and rapid purchases, which currently include over 100 items. This provides for broad brand awareness, vast market scale, and long-term product sustainability across their product lifecycle and Boston matrix (Hooley et al 2008).
As a result of their numerous sub-brands, determining the overall market share of all their businesses is difficult. In their leading nations, they have the following market shares. These percentages indicate that Google is a powerful market leader and has monopoly rights by definition in each of these markets. High market share improves firms’ profitability (Kekra & Srinvasan 1990).
That is, toward the ‘social innovation’ paradigm, in which stakeholders are seen as possibilities rather than charity cases. (Dess et al., 2012). To do so, the firm must first begin to comprehend itself and its behaviors within a good light, and avoid justifying them by appealing to maximum utility (Moore & Beadle, 2009).
Developing such an attitude requires a clear set of values, stakeholder balance, process integrity, and a long-term perspective (Ardichvili et al 2009). This will allow them to build mutually beneficial relationships with their stakeholders and grow their company in a sustainable manner. In this sense, I believe that CSR has a significant role to play for Google in terms of corporate development.