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General Motors Essay

General Motors Essay

Example #1

General Motors is one of the most inventive carmakers on the globe, and its technological progress center is one of the best. Charles E Kettering established a little laboratory in a barn in Dayton, Ohio, in 1909, laying the groundwork for what became General Motors’ first research facility. Today’s organization, known as General Motors Research & Development Center, is notable for being one of North America’s oldest continuous automotive research centers.

Charles F. Kettering began his first laboratory in E.A. Deeds’ barn in Dayton, Ohio, in 1909 and 1911. It was here that an improved automobile battery ignition system and the electric self-starter were developed, both of which are still used today. The Dayton Engineering Laboratories Company was founded by Kettering and E.A. Deeds. Delco is a GM trademark that derives from the initials DELCO (for Detroit Electric Corporation).

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Working at night, Kettering and a few colleagues developed a high-output battery start system for automobiles. Soon afterward, he and his small team created and demonstrated the first practical electric self-starter, which was incorporated on all new cars within five years. Within five years of its invention, the hand-crank had become obsolete.

In 1916, Kettering and his partners sold their business to United Motors Service Company–which was later acquired by General Motors–and established the Dayton Research Laboratories Company, which he led. F.O. Clements, who had taught chemistry at Kettering’s alma mater, was hired to manage the laboratory for him.

By 1917, before Dayton Research Laboratories began operating, the United States was already in World War I. Kettering and Deeds combined the group with the Dayton Metal Products Company and devoted their efforts to manufacturing military goods due to a lack of supplies for research.

Charles F. Kettering, shown here in 1920, is credited with establishing the automobile industry’s first research laboratory–General Motors Research and Development Center–at the conclusion of World War I. In the spring of 1919, General Motors Corporation management decided to build a central research laboratory–a location where new goods and enhancements to existing ones could be created.

Kettering initially declined the offer to run the laboratory, concerned as he was with his own company and research projects. GM resolved this issue by acquiring his firm. The General Motors Research Corporation, which took form on June 12, 1920, was formed to manage the lab’s operations. In 1925, after a move to six miles south of Dayton, the facility arrived in Detroit.

The firm returned to automobile research at the conclusion of World War I. At the same time, in July 1919, General Motors Corporation’s management decided to establish a central research laboratory–a place where new goods and improvements to current models could be developed. Kettering initially declined the offer to run the facility since he was too busy with his own company and research projects. To resolve this issue, General Motors acquired his firm.

On June 12, 1920, General Motors formed the General Motors Research Corporation to manage its scientific efforts. The lab was originally located in a large structure in Moraine City, six miles south of Dayton, but it relocated to Detroit by 1925. One of the most famous examples of the International style of architecture is Eero Saarinen’s Technical Center (built at a cost of around $100 million–equivalent to about a half-billion dollars today).

The General Motors Technical Center earned the American Institute of Architects’ top award for its era, in 1986. Eero Saarinen designed the General Motors Technical Center, which won the American Institute of Architects award for the most outstanding architectural project of its era.

The laboratory was relocated once more during the latter stages of World War II when it became apparent that more room was necessary. To build a new Technical Center in Warren to house research, engineering staff, styling, and process development activities, General Motors acquired a site outside of Detroit’s city limits. Between 1952 and 1955, the Research Laboratories were housed in eight new structures at the location. Three additional buildings have been added immediately north of the original structures since then.

With all of that in mind, General Motors Corporation has risen to the top as the leader in automotive technology, with Cadillac Northstar Engine systems, heated seats, and even the first electric car – the EV1. With cutting-edge technology and exceptional development staff, General Motors’ Development Center is one of the most distinctive in its class. Following on from their unique design for the all-new late 90’s Cadillac, GM’s sales have skyrocketed.

We live in a world of abundance, with everyone from celebrities to CEOs owning their own luxury vehicles. Willam Durrant, the inventor of General Motors, has revolutionized how we see today’s premier cars. We all had to start our vehicles by turning a crank back in the early 1900s, and now it is with a simple turn of the ignition key. I might add that General Motors was the first to create a vehicle capable of traveling 100 miles per hour.

The General Motors Technical Center was dedicated on May 16, 1956. The laboratory relocated once more, but by the end of World War II, it became clear that more room was needed. To create a new Technical Center in Warren to house Research, Engineering Staff, Styling, and Process Development operations, GM purchased a plot of land outside of Detroit’s city limits. Between 1952 and 1955, the research Labs were relocated into eight new structures on the site. Since then, three additional buildings have been erected immediately north of the original ones.


Example #2

What is the make and model of your automobile? Is it a Chevrolet, perhaps? What about a Buick or a Cadillac? Or maybe a GMC? General Motors Company, better known as GM, is the world’s second-largest vehicle producer. GM is the world’s second-largest auto business (GM, 2011). They have supplied millions if not more vehicles to humanity over time.

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GM has been a major influence in the automobile business. Many of today’s most famous automobile marques began as GM vehicles. When you learn that “it was the world’s largest carmaker from 1931 to 2008, when it was surpassed by Toyota,” it’s easy to see how important GM has been (Costantini).

GM’s history dates back to 1908. On September 16, GM was founded in Flint, Michigan. In 2010, General Motors demonstrated their financial stability by achieving sales figures of 8.39 million vehicles, exceeding 12 percent growth and coming within about 30,000 vehicles of regaining the title of world’s largest automaker from Toyota.

For the first time, it sold more automobiles and trucks in China than in the United States, where sales increased 28.8% from 2009 (Costantini). GM has been a major benefit to the automobile line for the years, and because they are so successful, they will continue to be a significant contributor to the automobile business.

GM’s major product is automobiles, and it develops, produces, and markets automobiles worldwide. (Costantini) GM has a variety of brands that it creates. Buick, Chevrolet, GMC, Pontiac, Saturn, Oldsmobile, Hummer, and Cadillac are some of the well-known names in the business. However, owing to financial difficulties and other challenges, a number of these names were phased out from GM.

In 2004, Oldsmobile was discontinued, followed by Pontiac in 2010, Saturn in 2011, and Hummer in 2012. In addition to this, Elliott (2009) adds that the brands terminated by General Motors have not all been abandoned for good; some were sold to other businesses who continue to make them today. GM is a multinational corporation with offices all over the world. It has over 209,000 employees worldwide and does business in more than 120 countries (General Motors Company, 2011).


Example #3

In 1900, there were barely 8,000 automobiles in the United States, many of them steam- or electricity-powered, and a few gasoline engines. The public’s enthusiasm for the automobile was revealed at the first New York Auto Show in 1900, which attracted a large number of people. Hundreds of tiny businesses would emerge to cater to demand from a developing market over the next several years. William “Billy” Durant established General Motors on September 16, 1908.

Before taking his turn in the automobile industry, Durant had established himself as a top maker of horse-drawn vehicles in Flint, MI. GM owned merely the Buick Motor Company at birth, but within a few years, it would acquire more than 20 firms including Oldsmobile, Cadillac, and Oakland. Today’s Pontiac is named after him. In 1868, Karl Benz launched the first automobile in Germany. Beginning with dependable sewing machines, Opel became a well-known worldwide brand after launching bicycles as a line of goods. In 1899, Opel developed the Lutzmann-Opel-Patent-Motorwagen System and joined General Motors thirty years later.

Inventions such as the electric light bulb, the telephone, and the radio signaled a new era of possibilities. In particular, the automobile sparked people’s imaginations and expanded the horizon on which they could imagine. As demand for automobiles exploded in the 1920s, General Motors set the standard for production, design, and marketing innovation that others would strive to match.

The addition of Chevrolet, Vauxhall, and Opel broadened the choice and extended GM’s reach. With a mission and strategy “a car for every budget and purpose,” GM’s vehicles went beyond transportation, becoming statements and aspirations in their own right. During these years, GM opened over a dozen new factories outside of the United States.

The landmark 1927 Cadillac LaSalle, with smooth curves rather than sharp edges and a long, low stance, demonstrated to people that cars might be seen as much more than just a method of transportation. Harley Earl created the LaSalle, which was a world apart from the high and boxy Ford Model T, signaling the start of genuine automobile design.

GM’s design department was headed by Earl until his retirement in 1959. Hard financial times in the United States and European political upheaval throughout the 1930s brought new uncertainty, but GM’s dedication to invention never wavered. With consumers wanting things that they had been unable to obtain for so long, returning peace after World War II ushered in a fresh optimism.

GM responded with an unrivaled series of landmark designs that continue to inspire today. Aside from advancements like independent front wheel suspension unibody construction and the one-piece steel roof, General Motors pushed the envelope in style with a slew of automobiles including the 1949 Buick Roadmaster, Chevrolet Corvette, and BelAir, as well as the 1959 Cadillac El Dorado. These cars were just as much fun to drive as they were to look at. GM supplied more goods to allies than any other business during World War II.

The Office of Price Administration (OPA) was created in response to the Great Depression, and it imposed price controls on civilian goods. In 1940, former General Motors President William Knudsen was appointed by Roosevelt to lead the Wartime Office of Production Management. By 1942, GM had completed 100 percent of its production for the war effort. Aircraft, trucks, and tanks are among the many things that GM supplied over $12 billion worth of resources for.

In the 1960s and 1970s, new obstacles and significant change greeted the automobile industry. With costs and foreign competition driving a massive downsizing of cars across all GM vehicle lines, environmental worries rose. It was the biggest reengineering effort in history, ushering in a time of lighter, aerodynamic, and more fuel-efficient automobiles. In 1971, GM pioneered the use of low-lead or unleaded petrol engines.

In 1973, General Motors was the first to offer an airbag in a production vehicle. With the catalytic converter, GM introduced the most significant step toward lowering emissions in 1974. This technology, which is shared by General Motors, is still utilized by the automobile sector today. Germany and Japan, which had recovered from World War II’s devastation, began exporting automobiles to the United States at a greater rate. Fuel price spikes sparked consumer interest in these new, more fuel-efficient cars.)

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GM accelerated the development of smaller vehicles after its disastrous 1973 oil crisis, but the firm had become too big and successful for far too long to change course suddenly, and GM’s uncontested dominance of the American market began to crumble. Although General Motors has always been active across borders, the 1980s and 1990s saw an increase in urgency for it to operate as a single global business, improve the efficiency of operations, and better compete with foreign rivals.

In the mid-1990s, GM also launched a series of reorganizations in North America that resulted in a single business unit there. In 1982, GM unveiled its largest single production expansion outside of North America with the opening of the new complex in Zaragoza, Spain. This plant immediately began producing the fuel-efficient Opel Corsa. The company expanded both geographic reach and vehicle variety sold worldwide through joint ventures in China and India as well as the additions of Saab and HUMMER to the GM family.

In 1990, General Motors launched its first brand since World War II. It sold three million vehicles worldwide for the first time in 1995. In 1997, 5 million automobiles were sold in the United States, and GM entered into its first collaborative arrangement with a Chinese business partner. By the end of the 1990s, GM had laid the groundwork for global expansion in the new millennium. During this period, GM established NUMMI, a joint venture with Toyota; and Saturn was formed as a completely new firm focused on developing a new small car and conducting business differently.GM took learnings from these and other contributions to share throughout its organization.

By the beginning of the new millennium, GM had established a solid presence in emerging markets such as China and Brazil and was well on its way to becoming a single global business. The establishment of GM Daewoo in 2002 provided GM with an organization focused on both research and development and manufacturing smaller automobiles, giving Chevrolet a much-needed boost as a worldwide brand.

GM’s new vehicles improved in both design and quality, but GM was unable to regain market share from its offshore competitors and legacy costs from decades as a larger, less efficient corporation continued to weigh on financial results. It was also an exciting time for GM. The firm continued to develop hydrogen-powered fuel-cell concept and demonstration cars, pushing ahead with electric vehicle technology.

Then, in January 2007, GM shocked the industry with the Chevrolet Volt concept, a vehicle that could drive using only electricity for daily commuting but would continue operating when the battery ran out of power.

The first Volts were delivered to consumers in December 2010. GM also became the industry leader in flex-fuel vehicles, which can run on gasoline or E85, and developed a sophisticated two-mode hybrid system to significantly expand the fuel efficiency of full-size trucks and SUVs. The Chevrolet Aveo small car, the Chevrolet Equinox crossover, and the Pontiac Solstice and Saturn Sky roadsters were among the notable new models released that year.

The release of the new Saturn Aura and Chevrolet Malibu has put General Motors back in the middle of the mid-size automobile fight, while Cadillac’s CTS began a rebirth at Cadillac that continues today. Car sales, however, hit near-depression levels during a severe recession and global credit crisis in 2008, which dried up private sources of capital.

GM’s Chapter 11 bankruptcy filing was accepted by the court on December 8, 2009. The company, critically short of operating cash, received a bridge loan from the U.S. Treasury under the terms that it continues to accelerate a long-term restructuring of its US operations that had been underway for several years.

On June 1, 2009, General Motors Corporation filed for bankruptcy, and a new General Motors Company was formed on July 10, 2009, with the U.S. Treasury, Canadian governments, and the UAW Retiree Medical Benefits Trust as major investors. This new GM is a smaller company than its predecessor. In the United States, it has four brands: Chevrolet, Buick, GMC, and Cadillac. It has a more targeted network of 4500 dealerships and labor agreements with its unions that are more competitive.

GM continues to expand globally, and more than 70 percent of its sales now come from outside the United States. The top five markets by sales for GM are China, the United States, Brazil, the United Kingdom, and Germany. The competitive spirit that drove GM to industry leadership in styling, technology, engineering, marketing, and other critical aspects of vehicle manufacturing for decades has re-emerged at the new GM. This fighting spirit guides the new GM as it develops vehicles to be among the best in the world. Corporate Strategy

The auto industry’s goal with Toyota Kirloskar was to acquire the brand. Currently, however, they are focused on a single global objective: to create, build, and market the greatest vehicles in the world. This fuels the creation of world-class goods that are winning in the market while also assisting them in their financial turnaround.

This company model generates a self-perpetuating loop of reinvestment that drives continuous improvement in vehicle design, production technique, brand strength, competitive pricing, and margins. Here’s how they apply their business model’s insight, drive, and vision to the market every day to produce good outcomes for our investors, staff members around the world:

Design is the art and science of making something that is beautiful or functional. It entails considering how to make existing products better, using people in the design process, putting together stunning materials, combining aesthetics with function in ways that are not possible through traditional methods of thinking.

In recent years, Daimler has been converting its footprint from a market leader into one that is more cost-effective and best-in-class. They have been seeking to optimize their worldwide presence in order to develop top-of-the-line vehicles at a low cost. Operating their facilities in an ecologically and socially responsible manner has been a major priority for them.

GM Canada is planning to expand its Buick brand in South America after the company sells local operations and begins investing in China. The automaker has said it will focus on high-income drivers who purchase more than $30,000 worth of cars each year and want a car with excellent residual value and lower incentives.

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Reinvest. Spend time and money on developing your business’s expertise in certain areas, such as vehicle and technology development at strategic phases of the cycle. Putting their financial strength to good use to guarantee the company’s long-term viability. General Motors is one of the world’s biggest automobile manufacturers, with sales topping 9 million vehicles every year and operations in more than 120 countries across the globe.

The management team has a wide range of expertise and experience. They have operations in many countries and offer a variety of goods and services. They satisfy the local sales and service demands of their retail and fleet clients with a worldwide network of independent dealerships. Outside the United States, they are one of the world’s top automotive producers, led by a diverse portfolio of brands linked by GM’s global reach. Over 70% of total vehicle sale volume is generated outside the United States. Around the world, they are one of the world’s top automobile manufacturers, led by a diverse portfolio of brands sharing core platform efficiencies and connected by GM’s global reach.

Brand re-imagining and cost reduction are the corporate-level techniques employed by GM. During the next five years, GM will be concentrating on the brand’s restructuring while also maintaining a strong focus on its core operations. The Chevrolet, Cadillac, and Buick brands will continue to be at the heart of our business. Other names such as Saab, Saturn, and Hummer may either be sold or shut down in order to preserve other models like them.

GM has been a major automobile company nowadays. Although they have had financial challenges in the past, they have kept their vision and purpose statements by delivering high-quality vehicles while standing on customer satisfaction.

The current GM brands, among the best in the industry, include Chevrolet, GMC, Cadillac, Buick, Pontiac, Saturn, Hummer, Saab, Opel, and Holden. With annual sales of more than 9 million vehicles and operations in over 120 countries worldwide since going bankrupt, their sales have risen considerably.

Since the financial problems that GM has suffered, they have been working toward one unified global goal: to create, produce, and sell the world’s greatest vehicle. They’ve spent the bulk of their time reinvesting in what drives continual innovation in vehicle design, manufacturing technique, brand power, competitive pricing, and margins.

GM has not only met the local sales and service demands of their retail and commercial customers, but they have also expanded their business with a worldwide network of independent dealers. With the inclusion of OnStar and satellite radio functions in their vehicles, GM has become tech-savvy as well.

In the newest models, they are equipped with Bluetooth compatibility, allowing drivers to connect their phone via Bluetooth to utilize the car speakers as a hands-free device or play music from their phone through the car speakers.

GM has altered its strategy and grown more environmentally and socially aware. They are continuously investing funds and earnings back into vehicle and technology research at key points in the business cycle. Putting their financial muscle to good use by assuring the company’s financial success. Overall, if GM continues to focus on offering high-quality automobiles while focusing on client satisfaction, other automobile firms will be history.


Example #4

GM, formerly General Motors Company, was founded in Flint, Michigan by William C. Durant and Charles Stewart Mott in 1908. The current chairman and CEO is Daniel Akerson, who joined the board of directors in 2009 as GM went through a bankruptcy rehabilitation process.

On September 1, 2010, he took over as CEO of GM. He was in charge of the company’s return to the stock market, which at the time was the biggest initial public offering in United States history (Detroit Free Press, 2013). GM is a manufacturer of automobiles, trucks, and automobile parts.

GM is a multinational automobile company founded in 1892. General Motors (GM) owns 40% of the Chinese automaker Shanghai GM, which is why GM brands include Buick, Chevrolet, GMC, Cadillac, Baojun, Holden, Isuzu, Jie Fang, Opel Vauxhall Wuling. There are currently 396 facilities on six continents maintained by General Motors (GM).

GM is divided into five business segments: GM North America, GM Europe, Global Operations, South America, and Financial. The two most important markets for General Motors are the United States and China. According to Dan Akerson, they do well in both regions and are making further progress in European operations (General Motors 2013).

GM filed for bankruptcy in July 2009. The company emerged from a government-assisted Chapter 11 reorganization the following year. Then, in 2010, GM made an initial public offering (IPO), one of the world’s largest and allowing them to make money again that year. An IPO is a method of issuing stock to the general public through an offering.

GM, a private firm, went public through this process. Because of the bankruptcy, GM had to begin again by determining what caused them to fail previously and what they needed to do to re-establish themselves as a top organization. They were starting from scratch, therefore they formulated a new clearer vision and business model for the “new” General Motors.

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