One popular fruit around the globe is a fruit that comes in different sizes, shapes, and colors. Which one were you thinking of? I was thinking of Apples. Apples are such a common fruit, people take it for granted. however have you ever wonder why one of the world’s leading computer industries is named apple? And it uses an image of a half-eaten, multi-colored apple as it’s my main logo? Why do you give your teachers apples and not oranges? Why is apple so closely related to academics? Would do you say ” she’s the apple of my eye” but not ” she’s the strawberries of my eye”? I think an answer could be because God chose Apple.
The word apple comes from the Latin word pomum. which means fruit in general. Then known as pome because of its tiny seeds. Before Christianity became the mainstream religion of the roman empire, apple was malum in Latin which means melon. However after Christianity became the dominant religion, Apple became the Fruit of the fruit. Mainly because of the story of Adams and Eves. Nobody knows why the fruit Adam was tempted with wasn’t a kiwi. Why the garden of Eden didn’t grow pears. The tree of knowledge simply grew apples. Therefore apples have a great significance in Christianity.
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Another story that also came from Christianity about apples is Adam’s apple. Adam’s apple is referred to as the lump on the throat of men. The origin of that word came from the same bible story of Adam and Eve. When Adam ate the forbidden apple, the punishment was it got stuck in his throat, resulting in him having a lump. So from then on every man of his descendant would have an adam’s apple. The great saying, Apple of one’s Eye was used in the bible itself. It’s an idiom that means a person or thing that is greatly loved. Because the apple was the fruit of fruits, during ancient times, people thought the pupil of one’s eye was like an apple.
Apple Inc. case study tells the history of the company, where and who had control in decision making to make the company increase in revenue. From the cofounders, Steve Jobs and Steven Wozniak all the way to replacement CEOs that the board members would appoint if predict profits were not where they expected. Apple’s only mission was a success and producing better quarterly earnings. But everything comes with a price and Apple has seen their share of reported losses. John Sculley, Michael Spindler, and Gil Amelio had their turn in the CEO position put proved insufficient while running the head of operations.
Not being able to present growth in revenue and the different strategies to produce revenues failed (Gamble & Thompson 2010). This case study focuses on not only the revenue made and loss but the competitors who posed a problem also the different business acquirements and business ventures. Strategy & Plan Apple’s core business was computers and even though they had new products like iPod, iPad, and iPhone which would out sale their computers per Gamble & Thompson (2010). But Apple’s strategic plan was to venture and improve all over their markets especially the computers.
I mean he had the vision of making the computer in color and more consumer-friendly. And usually, only the person with the vision is the person that can steer you in the right direction creatively. Because most times when people include others the vision or mission becomes crowded and misguide from the true purpose in the first place. Steve Jobs had insane plans or visions for the company and not even half of his ideas could be made and sold.
The Apple Company has made an indelible mark on the world stage with its innovations that have changed the way people use computers and mobile devices. Apple has been very successful and it is worth billions (Farivar 1). The share price of the company is over $530 making Apple the most successful company in the technological sector. In this paper, the effect of the apple company on society in terms of ordinary people, employees, costs, and other electronic companies will be discussed.
Apple started in 1976 and its effect on ordinary people started with the introduction of personal computers. The personal computer revolutionized the technological world. The personal computers had a simple design and they were user-friendly to people. However, Apple did not achieve a large market share in the face of stiff competition from other companies. As a result, it started a product that has become part and parcel of modern-day activities from the office to homes and the brand of choice (Sanderson 1). The products that Apple has produced such as iPod, iPhone, IPad are household names.
They have changed the way people buy music with the successful iTunes store. The products are sleek and functional and help meet needs that ordinary people did not know they had (Greenwood 1). The effect of Apple can be seen with the excitement that announcements of any new products create and the long queues of people waiting to buy them. Apple will continue to affect the lives of ordinary people through the innovation of useful new products.
Effect on employees. The employees of Apple have to stay at the top of their game to continue releasing new products that stir the market. They must maintain the high standards that the former Apple products have set and surpass them. The employees must remain committed to the vision of Apple as embodied by Steve Jobs. He is synonymous with Apple, and with his demise, the company employees have to deal with the post-Jobs era. They are constantly faced asked what Jobs would have done about the decisions made by the new CEO Tim Cook, and such questions may frustrate some. The employees have to adjust to working under Tim Cook who is different from Jobs and continue working hard to keep steering Apple towards its vision (Cheng 1).
The price tag on Apple products is highly unlike that of other companies. The features of Apple’s products are of high quality and unmatched in the market. Therefore, Apple is able to charge high prices, but customers still buy because they feel the products are worth it (Greenwood 1). The cost of the Apple products is not likely to come down as the company offers other things for instance after-sale services and customer care support. The company has an edge over the other companies with its brand products that have won the faith of many people and created a loyal fan base. On the other hand, the company produces its products in China amidst criticism for shipping jobs overseas, but the cost of production is cheaper than at home increasing the profit margin.
Apple is the leader in the tech world and it has a major impact on other electronics companies. Its greatest rival in the mobile technology market is Samsung that leads the competition in the sale of mobile devices. Furthermore, Apple faces competition from other smaller companies that have improved their products to tap into the market. They produce products similar to those of Apple, but their prices are lower hence they will get customers who want the experience of sleek gadgets but at a cheap price. On the other hand, in the wake of a patent suit against Samsung for patent infringement, the other companies have to be careful in designing their products lest they make them similar to Apple products and get slapped with a patent suit. The fear of suits can curtail some electronics company innovation (Mullis 1).
Apple has changed the world through its products. The effects on consumers are a phenomenon and only the future knows what products Apple is going to bring to the market if their past trend is anything to go by, and it is likely to remain a giant for a long time. They have come up with products that people never imagined they needed, but once introduced to them they became hooked. Apple is a maverick in the technology world, and the successful strategies they employ are likely to keep the company on an upward trend, consolidating its lead and market share. The company has huge cash reserves at its disposal that it can use to develop products, and invest in any area they see fit to ensure that the company remains the leader in the technological world. Therefore, Apple will continue to affect society in the near future with its strong brands that are famous across the globe.
Apple computers were founded on April Fool’s Day in 1976 by Steve Jobs and Steve Wozniak. They were two college dropouts who started selling computers through Jobs’s family garage. Between the two Wozniak was the technical man and Jobs had the vision, so together they created their first computer named Apple I. Jobs the mission for Apple was to provide an “easy-to-use” computer to almost everyone. Two years later the Apple II was launched. The Apple II was extremely user-friendly; so easy you could use it straight out of the box. Because of the Apple II, Apple Computer became the industry leader and eventually went public in the winter of 1980.
In 1981 a new challenger entered the PC market, IBM. IBM relied on a different type of operating system and microprocessor. In comparison to the Apple II, IBM’s designs were dull, boring, and incompatible. They also had an “open” system, which made it easy for other manufacturers to clone, whereas Apple was the only one who could produce their designs. Apple’s next-generation computer was the Lisa which also featured Apple’s creation of the mouse and the GUI (graphical user interface), however, the Lisa was incompatible with the Apple II and IBM standards and did not get many sales. Lisa was eventually dropped. Apple then began to concentrate on creating a cheaper computer with the same advanced features as Lisa. In 1984, the Macintosh was introduced.
During the 80?s the majority of people buying computers were Apple’s buyers. Apple sold more than 100,000 Apple II’s to homes, schools, and small businesses, and Apple had only one main competitor at that time, IBM. Retailers carried only three major brands on their shelves: Apple, which was the user-friendly computer, IBM, which was the average priced industry standard, and Compaq, which built IBM-compatibles. By the 1990s Apple not only had IBM as a competitor but many other PC manufacturers as well such as Dell, Acer, HP, and Gateway to name a few. During the 1990s computer consumers were shifting to PCs more. Buyers viewed PCs as a commodity. The main buyers of PCs now are mainly big businesses and homes, but schools are also changing their systems to PCs. Before during the 80?s consumers of PC’s were first-time unsophisticated customers.
Many of them placed their buying decisions upon service, support, and compatibility. By the 90?s PC customers became more knowledgeable and were able to buy systems that were catered more towards their needs. The main suppliers of the PC industry fell into two categories. 1) Suppliers of memory chips, disk drives, and keyboards. 2) Suppliers of microprocessors and operating systems. Suppliers of the first category were price competitive, while Intel and Microsoft dominated suppliers in the second category. Due to Microsoft’s dominance on its operating system federal and state attorneys felt that Microsoft created a monopoly in order to penetrate the Web browser market. This, however, did not change Microsoft’s performance and they still remained strong and viewed as the most valuable company.
Apple Computer has come a long way with many struggles and reorganizations of the company. Within five years Apple had gone through four CEOs. The first was John Sculley. Sculley came about after Steve Jobs left the company in 1985. Sculley’s first step in Apple’s turnaround was the introduction of the Macintosh Plus that boosted sales and made Apple a worldwide brand. Apple never integrated over to microprocessors because they created their own products from scratch. Sculley wanted to reposition Apple by creating “cheaper computers with the mass-market appeal” and bring out new products every 6-12 months. Sculley also formed a close relationship with their rival, IBM to create an alliance in order to better Apple.
This alliance included three steps: 1) a joint venture to create an operating system incorporating the latest technology advancements (Taligent). 2) Switch from the microprocessor to IBM’s PowerPC chip. 3) Create another joint venture that would collaborate a common language for multimedia applications (Kaleida). During his time, Sculley also created what he called the PDA (personal digital assistants), which was a handheld electronic organizer with wireless communication. Internally, Sculley had cut his workforce by 20% the first time and another 10% the second time in order to make Apple a low-cost producer. The board felt that these changes were not enough to keep Apple’s profits sustainable, therefore Sculley became chairman and Michael Spindler was appointed the new CEO.
With Spindler as the new CEO, he continued to roll out new products and made sure that Apple was price competitive. Spindler also wanted the company to refocus its market to schools, mainly kindergarten through high school, where Apple obtained 60% and 80% of shares. However, his main key focus for Apple was to grow internationally. Apple was doing great business in Japan until prices were kept higher than in other parts of the world. Japan then launched a price war and Apple responded by cutting prices, but it wasn’t enough because within a year Japan went from one of Apple’s best divisions to its worst. China was also a fast-growing computer market, therefore Spindler wanted to target them.
He predicts that China will consume 50 million computers by 2010. Apple was also believed to offer Chinese characters. With innovation and new products, Spindler introduced the Newton Message Pad, but the device was too far behind the technology that Sculley had promised earlier and it had poor handwriting recognition. Spindler also debuted eWorld, which was an online service for Mac users, but it didn’t have a great response so it was canceled shortly after. Internally, Spindler cut costs and laid off 16% of his workforce worldwide. However, Spindler did improve efficiency by cutting development cycles to nine months but there was a lot of poor forecasting and Apple was not able to meet the demands for its best-selling products.
A couple of weeks later Gilbert Amelio replaced Spindler as CEO. Amelio was faced with a big challenge because when he took over, Apple was in a terrible state. Stocks were low, and companies were interested in taking over Apple. Amelio did not want to merge with any companies but rather focus on Apple’s product line. Amelio wanted to push Apple into segments such as Internet access, and PDA’s. Amelio’s vision was to be able to sell Apple’s at a huge premium over Intel-based PC’s, but for Amelio, there was not enough time for him to make his strategy work. In 1995, Apple had trouble recovering their name after two of their PowerBooks caught on fire. Apple’s market shares were dropping quickly. Amelio decided to cancel the next-generation Mac OS and instead, he acquired NeXT Software, with whom Steve Jobs was the founder.
Again the company was in a slump and was hoping for a new operating system to restore their technological lead. By now the Newton was being dominated by 3Com?s PalmPilot. In December 1996 Apple and their Japanese partners introduced the Pippin, which was used to play games, e-mail, and surf the Web on TV. But like all the other products that Apple launched, there was not much success, and therefore the Pippin was abandoned shortly after. Internally, Amelio hired new senior staff and reorganized the company. He cut back on employees from his payroll and later would cut some more. Apple lost 1.6 billion and the company’s shares were in a dump. A week later Steve Jobs moved back into the CEO position.
The first thing that Jobs did was hiring new staff. Second Jobs tried to come up with a strategy to reposition Apple into the personal computer industry. Jobs invested 150 million into IBM and committed to creating products for Mac such as Office. Jobs also did a lot of restructuring of Apple’s product range, but the biggest accomplishment that Jobs did for Apple was the launch of the new iMac. His vision for the iMac was for it to be a breakthrough like the original Mac was and bring back Apple’s brand name. Jobs wanted to create new excitement around Apple to bring developers back into the Apple platform.
Internally, Jobs cut company costs by forcing his employees to fly coach and watching what they spent money on. Jobs also eliminated duplicate efforts and centralized responsibilities such as marketing in company-wide groups. Jobs also continued to cut back on employees and close facilities that weren’t necessary. In November 1997 Jobs launched a new Web site where customers could bye Macs directly. After 5 quarters, Jobs’s ideas were paying off and Apple was coming out of its slump. Apple’s upcoming strategy is to be the “Sony of the computer business”?
I think that Jobs should have Apple’s main focus to be on audio and video components of computers. Right now a lot of homes and businesses are buying PCs, but more are starting to get back into Apple’s. Apple computers are better than PCs for video and audio making. I think since Mac is one of a kind and because there are no clones on Apple computers it is easier for Apple to focus on and further develop the video and audio aspect of Apple. Apple should also keep their focus on user-friendly computers. With so many technological advancements and innovations, Apple should keep its computers user-friendly since convenience is a major trend in today’s society. If Apple continues to focus on these two aspects of the company then they can specialize in those areas and become masters of both, rather than trying to come up with new hip products every six months.
The apple is the kind of fruit that people around the world like to eat. It has many advantages for your health. When you have it in your hand, you’ll know that there are three different main points in apple, such as good taste, different color, and healthy fruit. The first point is it has good taste. If you free it in the fridge for a long time, its taste will be better than before. After you take it from the fridge, you should cut it into four parts. Then you take a piece among of fours into your mouth, soon. Because the pieces of apple are cold, you’ll enjoy it as well. So you’ll think it is tasty.
The second point is the apple came into a different color. Such as red, yellow, and light blue, etc. Somehow, people like it due to its color too. Some people like red apples, but some like other light blue. For my idea, the colors of the apple are good, and it looks tasty. The favorite apple of people is up to its color. The last point is it is a healthy fruit. It contains too many advantages of vitamins. For instance, vitamin C can be good for your eyes.
Vitamin B can make your skin become light and smooth. Sometimes, when you go to the hospital, you’ll hear the doctor says ” If you eat an apple for a day, you won’t be sick. ” All in all, the apple is the most popular fruit which is eaten by people all over the world. It’s good to taste, different color, and healthy fruit. It hasn’t only above three points, but it has also many other advantages for your health. One other thing is you won’t be sick if you eat one apple for a day.
Let’s take a trip back in time and review the evolution of a computer company. It’s not IBM or Microsoft. This company is Apple Computers, Incorporated. In the year 1976, before most people even thought about buying a computer for their homes. Back then the computer community added up to a few brainy hobbyists. So when Steve Wozniak and Steve Jobs sold a van and two programmable calculators for thirteen hundred dollars and started Apple Computers, Inc., in Jobs’s garage, the reach for success seemed far. But these two young businessmen, Wozniak 26 years old and Jobs 21 years old, had a vision. “Computers aren’t for nerds anymore,” they announced. “Computers are going to be the bicycle of the mind. Low-cost computers for everyone.”
From the first day on the founders of Apple kept their vision intact, and they spoke it at every turn. They only hired people into the company that had the same visions as they did. In early 1976 Wozniak and Jobs finish work on a preassembled computer circuit board. It has no Product keyboard, case, sound, or graphics. They call it the Apple I. They form the Apple Computer Company on April Fool’s Day and sold the Apple I board for $666.66 at the Homebrew Computer Club in Palo Alto, California. In 1977 the Apple II is available to the general public. Fully assembled and pretested, it includes 4K of standard memory and comes equipped with two game paddles and a demo cassette. The price is $1,298. Customers use their own TV set as a monitor and store programs on audio cassette recorders. Compare this price with computers today. The price of the same, but the computer has changed tremendously.
In 1979 Apple II+ is introduced, available with 48K of memory and a new auto-start ROM for easier startup and screen editing for $1,195. Apple II Pascal is also released. In 1980 Apple FORTRAN introduced and proves to be a catalyst for high-level technical and educational applications. Apple III announced at the National Computer Conference. It has a new operating system, a built-in disk controller and four peripheral slots priced at $3,495, the Apple III is the most advanced system in the company’s history. Product In 1981 Accessory Products Division formed to handle the production of printers, modems, and other peripherals. The Apple Language Card is introduced. It allows Apple II users to run programs in either Pascal, FORTRAN, or Pilot. The IEEE-488 interface card is announced and allows Apple II computers to be linked to over 1,400 scientific and technical instruments.
International Business Machines came on the PC scene in August of 1981 with the IBM Personal Computer. Apple greets its new competitor with a full-page ad in the Wall Street Journal with a headline that reads, “Welcome IBM. Seriously.” Apple’s first mass storage system was also introduced this year, the 5MB ProFile hard disk, priced at $3,499. In November of 1983 AppleWorks, an integrated package containing the word processing, spreadsheet, and database applications all in one, is introduced and will soon become the world’s best-selling software. In February of 1985 Jobs and Wozniak receive National Technology Medal from President Reagan at the White House. The ImageWriter II, HD-20 hard disk, and Apple Personal Modem were also introduced this year.
In January of 1987, Apple introduced new desktop communications products including the AppleShare file server software and AppleTalk PC Card. They are priced at $799 and $399. Also introduced in 1987 is the AppleFax Modem, priced at $699. Now you get a fax modem with the purchase of an Apple computer. In February of 1988 Apple introduces AppleCD SC, an optical storage device that gives access to huge amounts of information. Priced at $1,199, a single CD-ROM disc can store up to 270,000 pages of typewritten information. Also in 1988 Apple files suit against Microsoft and Hewlett-Packard to protect its Macintosh audiovisual display. The lawsuit is seen as having industry-wide implications regarding copyright laws. In late 1988 Apple introduces the Macintosh IIx computer, priced at $7,769. It is the first Macintosh II computer to use Motorola’s 68030 microprocessor and 68882 math co-processor.
It is also the first Macintosh to incorporate FDHD, Floppy Drive High Density, Apple’s new 1.44MB floppy disk drive that can read and write to MS-DOS, OS/2, and ProDOS formats. Also, a new configuration is announced for the Macintosh SE. The new unit features two megabytes of RAM and an internal 40-megabyte hard drive. It retails for $5,069. From April till July of 1989 Apple II Video Overlay Card is introduced. It provides video overlay capabilities for the Apple IIGS. Also introduced was Apple’s 32-Bit QuickDraw allows Macintosh personal computers to process and display photo-quality documents, images, and visualizations with exceptional color clarity.
Apple also unveils more than a dozen new networking and communication products this year to increase Macintosh compatibility in multi-vendor environments, including DEC, IBM, OSI, and TCP/IP. In July of 1989 Apple IIGS System Software 5.0 is announced. It is the first 16-bit operating system for the Apple IIGS that operates over the AppleTalk network system. In the early year of 1991 Apple petitions the Federal Communications Commission (FCC) to let computers transmit and receive information over radio waves, paving the way for a new industry, called Data Personal Communications Services(Data-PCS). In October of 1991 Apple, IBM, and Motorola finalize a milestone technology alliance. The alliance consists of five distinct technology initiatives:
- Better integration of Macintosh PCs into IBM’s networks;
- A new family of RISC microprocessors for PCs and entry-level workstations;
- PowerOpen—a new open systems environment derived from AIX (IBM’s an industry-standard version of UNIX);
- Kaleida—a new multimedia joint venture that will create and license new multimedia technology;
- Taligent—a next-generation operating environment based entirely on object-oriented technology.
In May of 1992 IBM, Motorola and Apple formally dedicate a new facility that will serve as the focal point of design and development efforts for the PowerPC family of single-chip, reduced instruction set computing (RISC) microprocessors. In 1993, during the annual Apple Worldwide Developers Conference, Apple demonstrates a prototype Macintosh computer running on an 80 MHz PowerPC 601 processor, achieving a new performance level in the industry. The company also demonstrates PowerPC-compatibility with existing Macintosh applications software.
At the beginning of 1994, Apple unveils Power Macintosh 6100/60, 7100/66 & 8100/80 a new line of Apple Macintosh computers fueled by the PowerPC microprocessor. The Apple Power Macintosh line trounces Pentium processor-based PCs in an independent study conducted by Ingram Laboratories. At the end of this year leading industry developers to announce support for second-generation Power Macintosh with PCI (Personal Component Interconnect). In January of 1995 Apple Ships QuickTime VR, bringing virtual reality to Macintosh and Windows personal computers. The Power Macintosh 6100/66, 7100/80, and 8100/100 eclipses fastest Pentium-based systems by an average of 38% report Ingram Laboratories. In the mid-year of 1995, Apple hails FCC decision to allocate 10 Megahertz of radio spectrum for low-power, wireless data communications, “Data-PCS.”
Also, this year Pioneer licenses Apple’s Mac OS for use in Pioneer’s new line of personal computers. Multimedia user experience enhanced with new Apple CD 600e quad speed CD-ROM player. Apple provides interactive TV set-top technology for a six-state trial of interactive educational programming with Light span Partnership, Inc. Apple and IBM agree to provide multi-platform application development tools to enable users to build custom applications using OpenDoc technology. Apple unveils the next generation of Mac OS at its Worldwide Developers Conference.
AT&T and Apple sign multimedia communications agreement to provide video conferencing and desktop collaboration capabilities using QuickTime Conferencing technology and WorldWorx Network Services. Apple Petitions FCC once again to create unlicensed high-speed wireless “National Information Infrastructure Band.” I hope you change the way you think about Apple computers since you know a little bit about the history of the company. When I say a little bit. I mean this page term paper was only one-eighth of the information that I gathered on this company.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. The company’s hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the Home Pod smart speaker. Apple’s consumer software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the I Life and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and I Cloud.
The environment can be characterized as, the amalgamation of outside physical conditions that encroach and impact the growth, improvement, and survival of creation. Consequently, the business environment would characterize as the same, all the factors internal and external that influence its productivity and development. It is critical for the business pioneer to complete business environmental analysis to comprehend their business geology at present time. Apple Inc. is an American organization that works in various nations as it were. This report quickly portrays the Apple UK environmental analysis. The environmental analysis will concentrate on the internal environment SWOT (qualities, shortcoming, openings, and dangers) and the external environment will concentrate on the PESTEL (political, economic, social, technological, environmental, and legal) of Apple UK with the support of academic models and theories.
Strengths. Leading innovators among electronics brands: Apple has been ranking consistently at the top of the BDG’s list of 50 companies since 2005 due to its innovation in electronic devices. It is also regarded as the pioneer of introducing the most innovative products in the market such as iTunes Media Player, I Life (for organizing editing, publishing photos, music, and movies), and iWork (a presentation program). Additionally, in recent years, Apple has expanded its reach to entertainment and information services and is now one of the largest online retailers for streaming music and video and software solutions. Terrific sales growth with each passing year, Strong and effective marketing team.
Weaknesses. High prices: Many criticize the brand for its high prices, but Apple fans justify the situation by tagging the brand as a ‘premium’ gadget-maker. They also say it is for those people who can afford a pony. Apple, in other words, is like BMW, not Ford. But the problem arises when consumers have access to cheaper products with more or less the same features. Samsung, Microsoft, and many other companies provide low-priced products compared to Apple. Here’s where apple loses its customer base. In 2013, Strategy Analytics found that 88% of iPhone users would purchase another iPhone compared to 93% in 2012. So with each passing year, its customers are being lured by the competitors. Unsuccessful anticipation, Incompatibility of different OS.
Opportunities. The high demand for products: Studies show that there is a high demand for new Apple products, especially a flourishing demand for recently introduced PowerBook and Power Mac products, as well as a new upgrade to MAC OS X. Apple CEO Tim Cook asserted that the demand for new Apple Watch was exceeding the available supply. This is why so many pre-order deliveries were pushed back to May or later. Apple consumers are also waiting for the new iMac line and iDVD. Growth in the communication devices market.
Threats. The evolving environment of electronic communication: The complex structure of electronic environment communication devices is constantly innovating. The company must keep up with the pace or it will lag behind with its competitors. It poses a serious challenge to Apple Company and the future market positions. Due to the fierce competition in the communication market, this company is forced to constantly design and modify its product to match the needs of consumers. Reputation damage due to tax scandal, Infringement of intellectual property (IP) rights.
PESTLE Analysis of Apple. Political. Apple is one of a number of American technology companies that have accumulated a large amount of cash. It had $34.7 billion in the bank on June 30, 2015. This is generating calls for higher corporate taxation in the United States, where income inequality has become a major political issue. Apple is heavily dependent on lower-cost manufacturing in China. Social and political unrest in China could disrupt manufacturing or increase manufacturing costs in that country.
Economic. Stagnating middle-class incomes in some developed countries, including the United States, could shrink the potential market for higher-end consumer goods such as those marketed by Apple. A strong U.S. dollar could increase exchange rates, making it more expensive for Apple to do business in key markets like Europe and China. Social. An accessory of high-status lifestyle, Potential market place in third world country, Brand acquisition in many countries, Global warming: Due to increasing rate of global warming, Apple could face the problem of transoceanic shipping that is the core part of Apple chain supply.
Technological. Competitors such as Google and Samsung have demonstrated a strong ability to duplicate Apple’s products and services. It took less than a year for Google to roll out a payment app; Android Pay, with the same capabilities as Apple Pay. This means that many of Apple’s signature services and products are no longer unique. The number of new consumer products Apple can bring out is limited. Many of its new offerings, such as Apple TV, will have a limited market. The growing use of smartphones and tablets will lower demand for Apple’s popular personal computers.
Legal. Apple depends on a variety of products covered by intellectual property laws, such as software and music, for much of its income. This leaves the company highly vulnerable to both piracy and litigation. Environmental. The biggest environmental issue facing Apple is the disposal of used or nonworking electronic devices. The expense of disposing of devices, particularly those containing lithium batteries, could be high. Apple could be forced to assume that expense because of concerns about such devices in landfills. Pollution and other environmental side effects from manufacturing facilities in China are a growing concern. This could lead to increased regulation and higher manufacturing costs at some point in the future.
Conclusion. They are fruitful in offering their items and had the most elevated consumer loyalty proportion. The issue with Apple is that real customers can’t purchase because of higher costs, Apple’s don’t have more than paperwork for provider codes, backhanded reachability to most extreme markets, application store depends on third party contractor. It is confronted with conceivable human resource turnover, feedback on its administration, and issues, for example, it is a not socially responsible organization. It is prescribed that Apple along with cost minimization should deal with value minimization. Apple can diminish its future risk by means of increased investments, as of now which is a billion-dollar yearly which is basically not adequate. Organizations should pay more concentration in developing markets like China and India which as of now been possessed by competitors.
Apple company’s Mission and Vision statements are the foundation of the company’s accomplishment as the greatest admired company on the globe. It was established in 1976 in Cupertino, California, as an indication of alteration and cultivation in design. The particular features are connected to Apple’s mission and vision statements, that persist to motivate the company’s employees to support and provide change for the ambitious benefit. “Apple Inc. has changed its mission statement in recent times, including changes to Steve Jobs’ original mission statement for the company. Also, Tim Cook has introduced Apple’s new vision statement to reflect the current position of the company. Thus, the firm’s mission statement and vision statement evolve over time to address changing organizational and market conditions.”
Apple Company’s mission statement has transitioned, the company acknowledges the altering business outlook, which powers the capabilities of what Apple is capable of. The association identifies the developing merchandise and manufacturing, Apple’s common mission statement is, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store; Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” Apple company’s mission statement shows specifically what the company does and going to accomplish. “The mission statement mentions Macs, OS X, iLife, iWork”, and others. The indicated analysis is valuable in identifying and framing the starting point for upcoming activities that Apple company will implement.
Apple Company’s current vision statement was introduced by CEO Tim Cook, who stated, “We believe that we are on the face of the earth to make great products and that’s not changing; we are constantly focusing on innovating. We believe in the simple, not the complex; we believe that we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot, and honestly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.
And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well.” Apple company’s vision statement is significantly accurate and returns the company’s absolute way of certifying advanced progress and achievement. The vision statement list dominant points, that relate to Apple company’s rapid deviation design. “In addition, Apple is known for user-friendly and easy-to-use products that help improve daily activities”. Apple company pursues its Mission and Vision statements to keep its ambitious plan. Apple’s vision statement is absolute and accurate enough to demonstrate the compact’s future guidance. It also protects the different conditions of the business. The vision statement displays the administration of the company’s growth and product development. In relation, Apple’s mission statement indicates the actions needed to ensure that the company continues in its success path.