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Marketing of the Cadillac Deville – Advertising Efficacy

Advertisement essay

“The wolves appear on your windshield. Not through it.” The DeVille DTS. The worlds first car is available with Night Vision. Exclusive technology that allows you to see up to five times as far away as your low-beam headlamps. So you can truly see in the dark. The Cadillac magazine is published for an upper-class people, mostly that make about $70.000 a year and more. The magazine is not published for everybody you have to order it.

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Because the magazine is not published for everybody you have to have it specially ordered. The ads in the magazine are all targeted toured rich folks and the precise range from about $2.000 and up. The reason the ad is placed in this magazine is that its not a cheap item the car is about 60 to 65 thousands dollars, there for it’s published in the magazine that is targeted to people that make that much. The ad is aimed toured people that are over 30 because it is a big car not every young person wants a big car, therefor the ad is placed toured the older people. The image and the message they both speak for each other, the image is the wolves, and the message is “the wolves appear on your windshield not through it.”

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First, the image takes up the hole page. The image shoes that it’s dark outside, the trees are dark and in the corner of the page there is the moon, around it is the dark blue with some light blue coolers of the sky. It’s so dark that you can’t see the trees but on the top where the dark blue and the light blue colours are you can see the tips of the trees. On the bottom of the page, you can see the road dividing line the yellow one.

On the centre of the page where its pitch dark, there is a rectangular box where it shows the dividing line continues, on the side of the box there is amounting to the right of the page. It also shows that there are five wolves on the road. The image is black and white and it really makes it stand out, kind of jumps at your eyes when you look at the hole page.

Next, the message is simple it says that “the wolves appear on your windshield, not through it.” On the bottom of the page, it says “the DeVille DTS, the world’s first car available with Night Vision. Exclusive technology that allows you to see up to five times as far away as your low-beam lamps. So you can truly see in the dark. Then it has the Cadillac symbol on the far left of the page. The message is simple it says it in a way that anyone can understand.

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Final, the means of the whole article is that the car is the first car with that technology. The ad is not just for the car and the wolves it shows that these kind of features are available on new Cadillac cars. The ad also tells us that with that new technology it is safe to drive at night. The Night Vision is not just for wolves it works on all kind of animals and objects that are on the road. With that technology, you can spot something ahead and it gives you a lot of time to slow down or to stop.

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Marketing of the Cadillac Deville - Advertising Efficacy. (2021, Feb 04). Retrieved December 3, 2021, from https://essayscollector.com/essays/marketing-of-the-cadillac-deville-advertising-efficacy/

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