In my investigation, I shall be exploring and analyzing to see whether media influences people’s behaviour. My personal hypothesis is that magazines reinforce gender stereotypes and lay upon us a set of guidelines in which personnel from both sexes are anticipated to follow. I personally believe magazines do reinforce gender stereotypes due to many reasons, one of which is that a large majority of magazines today have highly attractive and alluring female/male models and celebrities on the cover. Throughout the content, advertising and promoting new clothing ranges, diets, make-up’ and other so-called necessities in our modern society, hence this goes to confirm the ideology of a person thinking they must follow everything advertised in the media by other women/men to be the same, to be Equal.
A very high majority of adolescent personnel regularly read and seek guidance and advice from magazines; these could be on matters such as; latest clothing trends and new make-up phenomenon’s, all to ensure they can look “beautiful,” in fact, many magazines have specific columns dedicated to fashion and make-up, persuading and brainwashing these pubescent kids into what they want. They ought to have, moreover usually there are also dedicated columns on the latest and craziest diets, to aid young girls gain that very much sought after “perfect figure,” subsequently for the male audience, they’re most effective pills and gadgets for guys promising to give them bigger muscles no matter what their physical appearance and gain “rock-solid abs” in no time. “Mass Media” is the term given to all the technologies and methods that advertise or attract a significant amount of audience towards it, examples of which are; television, internet, radio, newspapers and of course magazines, all the stated above come under the shiny umbrella that is “Mass Media”.
Media has an immense effect on the portrayed images of men and women, it creates a spectacle in which the men and women appear flawless and perfect, yet this, in reality, does not hold any truth; images and photographs of these so-called “flawless beings” have comprehensively being edited to emit this false sense of perfection, giving this young naï¿½ve and inexperienced members of the public hope that maybe with the aid of the “advertised” and “featured” products they may also be able to achieve this false sense of perfection. Additionally, some even go to extreme measures in which they actually starve themselves to attain that “size 0” figure advertised by the “perfect” model on the latest cover of “vogue,” thus falling into a continuous trap of consistent low confidence and low self-esteem with a delusional sense of reality, while in the meanwhile being addicted to these magazines for it to dictate their life!
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Gender is the classification of the two different sexuality’s present in our society, one being male and the other female. Stereotypes are assumptions made by people regarding a certain group or type of personnel based merely on their characteristics. Understandably both men and women are very stereotypical of each other. For example, any sane man would instantly pigeonhole women as; sensitive, weak and emotionally unstable, fit to raise children and serve her man, right guys? Conversely, pose the same situation to a woman. She’d instantaneously label all men as; aggressive, unemotional and physically powerful, built for donkey-work, you know the breadwinner, am I right, ladies?
Furthermore, our society is also rather stereotypical of gender; men, on average, are paid more than women in the majority of the given jobs, just because they are male and possess a phallus! Equally, both Men and women are stereotyped by society into only certain types of jobs deemed acceptable and appropriate. Although the taboo of many one-sex jobs has been broken, the sense of masculinity and femininity still comes attached to certain jobs.
For example, jobs such as; teacher, hairdresser, nurse, cleaner are mostly deemed feminine; hence females are unsurprisingly directed to follow these career paths. Subsequently, jobs such as; lawyer, doctor, builder and engineer are mainly considered masculine; thus, naturally, males are instructed to follow them as career paths! In this investigation, my primary source will be a magazine dedicated to the female audience; I shall be conducting this investigation to determine whether my initial hypothesis was correct.