NAME OF THE BUSINESS
Queensland and Northern Territory Aerial Services Limited (QANTAS)
LOCATION AND DETAILS
PRIME FUNCTION OF THE BUSINESS
The company’s prime function is the transportation of passengers and airfreight. In addition to the core airline, Qantas subsidiaries operate in specialist markets including regional airlines under QantasLink, as well as inflight catering, holiday and travel operations and information technology.
BRIEF BACKGROUND OF THE BUSINESS
Qantas was founded in the Queensland outback in 1920 registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS). Qantas today is the world’s eleventh largest airline in terms of revenue passenger kilometres (RPKs) and is Australia’s leading domestic airline operating an average of 565 flights a day to 60 destinations in all states and mainland territories. Qantas also operates around 590 international flights every week from Australia, offering services to 130 destinations in 33 other countries. The Qantas Group carried more than 20 million passengers in 1999-2000 and serviced 125 destinations in Australia, Africa, the Americas, Asia, Europe, the Middle East, and the Pacific.
Qantas has built a reputation for excellence in safety, operational reliability, engineering and maintenance, and customer service.
Today, Qantas is widely regarded as the world’s leading long distance airline and one of the strongest brands in Australia. Qantas also operates subsidiary businesses including other airlines, and businesses in specialist markets such as Qantas Holidays and Qantas Flight Catering.
LEGAL STRUCTURE OF THE BUSINESS
Qantas is an incorporated business enterprise which has gone through the legal process, at the end of which the business is a legal entity separate from its owners. It’s a public company with the company being listed on the Australian Stock Exchange (ASX). Public companies are recognized by the letters ‘Ltd’ after their name.
THE PURPOSE OF THIS MARKETING PLAN
The purpose of this marketing plan is to provide an outline for what is needed.
Qantas have ordered 12 A380 aircraft with options for 10 more, with the first aircraft being delivered in April 2007. The purchase of the A380 continues Qantas’s multi-billion dollar program to provide the most up to date and efficient fleet.
The aircraft will be operated in a three-class, 501 seat configuration on international services between Australia and the United States and on the Kangaroo Route to the United Kingdom.
The interior design for the A380 aircraft will provide new levels of comfort for passengers and will feature, among other things new seat designs, special lounge areas, video on demand, internet capability and larger entertainment screens.
The A380 will enable Qantas to carry more people, further, than ever before. Plus, its technical capabilities will deliver real operational efficiencies and significant improvements in terms of environmental performance.
Product is the airbus 380. The A380 will carry more passengers over longer distances, allowing for projected passenger growth worldwide and helping to ease an increasingly congested environment. It will achieve this without increasing the number of air traffic movements and without negatively impacting the environment, thanks to significantly reduced noise and emissions levels.
A goal of the A380 programme from the start has been to offer double-digit improvements in fuel burn and operating costs when compared with today’s largest commercial aircraft.
The A380 has the potential to increase an operator’s return by as much as 35%. Its increased capacity and longer range provide airlines with significantly more seat-miles on every flight. And because Airbus has maximised the boarding and deplaning process by cutting out chokepoints, the significantly shorter turn-round time for airport processing of an A380 allows schedules to be kept tight and extra flights were flown.
Thanks to the incorporation of the latest advances in structures, materials, aerodynamics, systems and engine design, the A380 will provide a direct operating cost per seat which is 15-20 per cent lower than the 747-400.
This year, we carried more than 32 million people to 145 destinations in 40 countries around the world.
Our goal is to give each customer the best possible travel experience, from the time they choose to fly with us to when they arrive at their ultimate destination.
We are continually refining our products and services in the air and on the ground to ensure we not only
fulfil our customers’ expectations but anticipate how their expectations will change in the future. flights. We know that different travellers have different needs, which is why we offer different experiences for the business traveller, the leisure traveller, the regional flyer and, with Jetstar, a whole new group of customers who are first-time flyers.
Qantas is one of Australia’s best-known brands and the Qantas tail is one of the most evocative symbols of Australia at home and around the world. Our relationship with Australia has been built over 85 years of serving the community and, today, our airline holds a unique position in the hearts of Australians.
We have always been more than just an airline. The Spirit of Australia has provided emergency support for decades – from partnering with the Royal Flying Doctor Service in the early years, to operating supply drops and evacuation flights in World War II, to providing free flight and freight assistance for stranded Australians and local communities in Asia following the 2004 Boxing Day tsunami.
Our brand encompasses a community spirit, a pioneering nature, a professional style of service, a tradition of safety excellence and a reputation for innovation – all delivered with a distinctly Australian
Our brand takes the Spirit of Australia to the world
The ticket price for the Airbus 380 would range substantially according to the level of luxury the individual wishes to purchase. The three main categories being offered would be first class, second class and third class.
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