The well-known quote, “Beauty is in the eye of the beholder,” does not always apply to what factors people consider to be beautiful. Beauty is not defined by the opinions of individuals but by standards given by society, media and movies. Even though everyone’s definition of beauty is different, the influences from media can not be disregarded. The media, which somewhat reflects society, has become an influential tool in shaping culture. Advertisements are the foundation for mass media; they sell images, values and success. Every day we are exposed to written and commercial advertisements. Advertisements have social consequences, and one of them is the portrayal of women and what is considered ‘ideal’ features. Society has created an environment that is image-obsessed, creating a generation of women so self-conscious about their body image to the extent that it affects their health.
It is difficult for women to feel beautiful in a world where the media influences what is considered beautiful and makes it impossible for women to feel good about themselves. Women look at everything in more detail, so they are more vulnerable to being like media stereotypes and prone to compulsive dieting. Throughout the fashion industry, images of women are often displayed by the look of hollow cheeks and skinny bodies. Media images can have a powerful effect on young women because they are extensively reinforced daily. The quote “Beauty is in the eye of the beholder” indicates that everyone is beautiful in a unique way, depending on how others see them. Society sets certain standards of beauty, which are ideal features that specifically women should possess to be classified as beautiful. For example, it is considered ideal in some Western countries to have a thin physique, a certain color of eyes, a specific hair color, and to meet the set measurements of different body parts.
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These standards are then constantly reinforced by the media and usually negatively affect women in some societies because they have a strong desire to be beautiful. Most women feeling like they will never be beautiful enough, and they try different styles and applications of make-up to attempt to look like the media stereotype. Although women try to meet the standards of beauty set by society, numerous influences make it almost unattainable for women to have a good feeling about their physical beauty. Countless people are influenced by what society depicts as beautiful. So much money is spent on people changing their outward appearance. The media presents society with unrealistic body types promoting people, especially women, to look like them. The images of women portrayed in magazines and television are fake and unrealistic because those people do not look like ordinary people you would see daily.
The word “beauty” is generic and common, so too abstract and general to describe something. Instead of using the word “beauty,” characteristics of beauty should be explained in detail so that the meaning is not so abstract. Components and details of a person’s physical appearance can be described and more detailed than simply calling a person beautiful. The wide emphasis on beauty and perfection illustrated and promoted everywhere in our daily lives, from sitcoms and commercials to magazines and billboards, is only a small reflection of a society’s constant obsession with image and outer beauty. There seems to be no limit on how beautiful a person can be, and specifically, the constant exploitation of women affects society negatively. The media and society give the standards of beauty and the “ideal” features that a woman should possess.