Question: are advertisements aimed at teenagers effective? and, are they ethical?
Answer: Most advertisements aimed at teenagers are effective, but usually are not ethical. Technology-based advertisements are effective among teens because of how often they are exposed to ads, the ads appeal to their lifestyles, and even sometimes pressure teens into buying their products.
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Are technology commercials advertisements aimed at teenagers effective?
Technology-based advertisements are effective among teens because of how often they are exposed to ads, the ads appeal to their lifestyles, and even sometimes pressure teens into buying their products. Advertisements have rapidly been integrated into the world around us.
Are technology advertisements aimed at teenagers ethical?
Most advertisements aimed at teenagers are effective but usually are not ethical. Most marketers have many ways of gathering information on teenagers’ spending habits and what is most important to teens.
Central Idea: Marketers love teens because they easily spend money on “luxury” items such as clothing, electronics, and music. They mostly make their purchase decisions independently, have a significant influence on family purchases, and companies know that once they have “branded” a child, they are likely to be customers for life. They reach kids by advertising in magazines, movies, TV shows, and on the internet. Companies get info about kids spending habits from the internet “quizzes” and “surveys”. Marketers know how to capitalize on important teen issues and anxieties, like body image, peer acceptance, coolness, and the need for power.
Marketers often use a theme or attitudes like sex or alcohol and drug use that seems to raise the “coolness factor” of their product. Advertising is so effective because it creates insecurities about things such as appearance. Successful ads convince the viewer that they have a problem and then offer the solution, which is the product they’re selling. This gives off the message that teens aren’t good enough the way they are and many kids unwillingly buy into that message which is causing kids to grow up in the most materialistic society we’ve ever had. Most of the things that are advertised to teens do not promote healthy development.
Idea: In one year, teens view more than 40,000 ads on TV alone while also being exposed to ads on the internet, in magazines, and in schools.
Teens are often the main target for marketers because they are always willing to spend money on the newest “luxury” items. Teens strive to have the newest electronics, clothing, and other overly advertised items. Marketers know how to target teen issues such as body image, peer pressure, and the need for acceptance.
On average, teens are exposed to 3,000 ads per day. Teenagers, on average, spend $155 billion per year on advertised products, also influencing their parents to spend another $200 billion per year. Recent studies have shown tobacco companies use their ads to target teens as young as 13-years-old.
Another major advertiser is the alcohol industry, using ads that feature young, attractive people drinking or posing with their beverages. Ads affect teens psychologically by exposing them to ads that suggest they are not what the entertainment business considers attractive. Ads can be harmful to teens by lowering their self-esteem.
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